How do I proactively monitor my online reputation?

This can be done in a few ways, including: searching social hashtags and reviewing content, claiming your business on review sites, contributing to a company blog, searching your competitor’s websites and setting up a Google Alert with your company and brand name so you receive emails anytime a customer leaves a review.

Why is online reputation management an important component to my public relations plan?

In today’s digital age, making reputation management a part of your public relations plan is essential to the success of your business.

Why should I respond to a corporate crisis?

Failure to respond to a crisis in a timely and well-thought out manner can cause serious damage to a company’s reputation, not to mention its bottom line. How the organization and its leaders handle the crisis is most crucial to saving face.

I need media training. Can you help?

Yes. Reputation.ca can provide media and communications training on how to properly present yourself to the media.

Can social media replace traditional media?

Not entirely. While blog posts or Tweets can rank high on Google search results, both social and traditional media play important roles in modern public relations. The best results are usually achieved when the two media are used together as part of a comprehensive PR strategy.

Business Search Engine Optimization

Build a strong, positive online reputation for your business.

Our years of experience and expertise in online reputation management makes us industry leaders in creating effective Search Engine Optimization (SEO) campaigns.

SEO is one of our main tools to help our clients fight back against negative online information, and we achieve very high success rates when utilizing SEO as a primary strategy.

Combine your reputation and SEO needs under one umbrella and improve both at the same time.

Gain back control of your digital reputation.

What Is Search Engine Optimization-image

What Is Search Engine Optimization (SEO) and Why It Matters To Your Business

Search Engine Optimization (SEO) is the process of improving a website’s search results ranking in search engines (Google, Bing and others).

We will help develop a comprehensive, successful SEO campaign that will drive negative information down, drive positive information up and send more engaged visitors to your wanted search queries.

You can monitor the search results on our proprietary reporting platform RepuSure.

Our service plans can help drive:

More visitors
More positive content ranking higher
A greater brand presence and ultimately a larger share of the market!
Using multifaceted SEO strategies we:
Deep dive into your keyword research
Review your website content and reviews
Perform a competitor analysis
Incorporate link-building strategies

These strategies help improve your businesses search rankings & brand perception.

Research & Analysis

Keyword Research

Keyword research is one of the most significant parts of developing a comprehensive, successful SEO campaign that will drive visitors to your business.

For all commercial SEO campaigns, Reputation.ca completes a thorough keyword review, analyzing aspects such as which keywords a company’s website should rank for and which will drive the most engaged visitors.

We also look at what keywords a company’s competitors are ranking for and why; and what it will take to build a larger brand presence for a given set of keywords.

Website Review & Content

We perform a thorough review of your company’s website. Our review process digs deep into your company’s website traffic and analyzes how your website performs.

Focusing on strong SEO ranking content based on your industry and customers solutions. We review your site code, site architecture and other qualities. We then work to address and improve any SEO deficiencies.

Link Building

Link-building remains a vital component in improving a company’s SEO.

Our goal is to build strong backlinks to your company’s website and do it in a way that produces results, while at the same time considering the long-term reputation of your company’s brand and image.

Included In All Plans

Onpage optimization that includes meta tag creation with targeted key phrases, image optimization and content optimization with targeted keywords
Site architecture and internal linking improvement
XML site map creation, configure to Google webmaster
Setup of Google Analytics account
Creation of an SEO campaign plan customized to meet your company’s specific needs
Access to Reputation.ca’s reputation management software RepuSure, to track your Google rankings instantly and accurately
Google+ local listing creation
Media monitoring
Custom keyword research and analytics
Inbound links to your website

Choose Your Plan

10 keywords
Local optimization strategy created and implemented
1 monthly post drafted and published on company website
1 monthly niche directory submission

Request Call

15 keywords
Regional optimization strategy created and implemented
2 monthly posts drafted and published on company website
1 monthly niche directory submission
Publication of content on 1 high-traffic website

Request Call

25 keywords
Up to 4 monthly posts drafted and published on company website
1 monthly niche directory submission
Publication of content on 2 high-traffic websites
Project Manager assigned to campaign with a targeted plan created and implemented each month

Request Call