We build trust through reputation.

It’s Time To Fix Your Online Reputation

We help individuals and businesses take control of their online image by improving their search results and AI summaries, removing negative content, managing reviews and tracking their social media reputation.

25+ Reviews
4.8/5 - (436 votes)

What We Do

Control Search Results

Take command of your online image. With our advanced software, in-house SEO specialists, experienced writers, and exceptional search algorithm expertise, we can develop a strategy that moves the content you want people to see to the top of your search engine results and pushes negative content off the first page of results.

Our comprehensive services include managing your online reputation by implementing a combination of the following:

  • Content Removal
  • Content Generation / Suppression
  • Content Monitoring
  • Social Media Management
  • Review Management
  • Wikipedia Page Edits or Creation

Delete Negative Content

We have developed an assortment of proprietary techniques for permanently deleting undesirable online content. The types of content we have had success deleting include:

  • News Articles
  • Online Court Filings
  • Content on Gossip Sites
  • Social Media Posts and Pages
  • Blog Posts
  • Reviews
  • Photos & Videos
  • Consumer Complaints
  • User Comments
  • Private Information

Protect and Grow Your Reviews

Your reviews influence whether customers trust your business or choose a competitor. Reputation.ca combines expert review management with RepuSure technology to strengthen and protect your review profile.

Our review solutions can help you:

  • Generate and monitor authentic customer reviews
  • Respond faster with AI-assisted replies
  • Challenge eligible harmful reviews
  • Track ratings and progress in one dashboard

Choose flexible software or a fully managed program built around your goals.

RepuSure managed reviews dashboard showing rating, review volume and rating health

Fix AI Overviews

AI isn’t just answering questions anymore—it’s shaping reputations.

When someone asks ChatGPT, Perplexity, or Google’s AI Overview about your company, it doesn’t pull answers from your carefully curated website. Instead, it scrapes the internet—old news, outdated controversies, even biased or misleading content.

The result? A harsh, one-sided summary that can make you look untrustworthy in seconds.

That’s where our AI Overview Optimisation service comes in.

We:

  • Delete or suppress negative and outdated content that AI models are likely to pull.
  • Create and seed positive content in the exact formats AI trusts—so the right story gets repeated back.
  • Test, track, and refine AI responses across platforms (ChatGPT, Perplexity, Google AI Overview, etc.) until your summaries are consistently positive.

AI is already the first impression for executives, investors, clients, and journalists. We make sure it’s the right one.

Our Services

Control What Ranks for Your Name or Brand

Negative, misleading or outdated results can dominate the first impression people form online. We combine reputation strategy, technical SEO, expert writing, digital PR and RepuSure tracking to build a search landscape that better reflects your credibility.

Our suppression campaigns can:

  • Audit page-one results and prioritize the highest-impact risks
  • Strengthen websites, social profiles, biographies and owned assets
  • Create authoritative articles, profiles and earned-media opportunities
  • Optimize content for name, brand and high-value search terms
  • Promote credible assets so damaging results lose visibility
  • Track rankings, screenshots and progress in RepuSure

Suppression is different from removal. It changes what people see first by improving stronger results; it does not delete the original source.

Search result suppression strategy showing credible assets moving up, damaging content losing visibility, and the campaign steps to diagnose, build, promote and reinforce

Permanent Content Removal—When Your Case Qualifies

We assess harmful content and identify whether it can be deleted, edited or de-indexed. Our specialists have developed removal techniques spanning more than 300 websites and search platforms.

We can help with:

  • Google reviews and review platforms such as Trustpilot and Glassdoor
  • Facebook, YouTube, Reddit, Instagram and TikTok content or accounts
  • Attack, complaint and “cheater” websites
  • Third-party article edits, redactions and content updates
  • Source deletion and Google de-indexing when available
  • Monitoring and proactive protection after removal

Every case is different. A free assessment tells you upfront what may qualify and what the process involves.

Content removal services for reviews, social media, articles and attack sites, including assessment, source removal, Google de-indexing and monitoring

Remove, Protect and Grow Your Reviews

Unfair reviews hurt trust. Missed reviews cost customers. Reputation.ca combines expert review management with RepuSure’s purpose-built technology to strengthen your review profile.

Our review solutions help you:

  • Assess and challenge eligible harmful reviews under platform policies
  • Monitor Google reviews 24/7 and identify new risks
  • Generate authentic reviews through email, SMS and custom request links
  • Respond faster with AI-assisted review tools
  • Track ratings, review growth and moderation activity in one dashboard
  • Choose flexible software or a fully managed program for every location
Remove, Protect and Grow review management through policy-based challenges, ReviewShield monitoring and authentic review generation

Wikipedia Pages Built to Meet Wikipedia’s Rules

A Wikipedia page can become one of the most visible results for a person or business—but only when the subject qualifies and the content meets Wikipedia’s standards for notability, neutrality and reliable sourcing.

Our experienced team can:

  • Assess notability and the strength of available independent coverage
  • Research reliable secondary sources and identify citation gaps
  • Draft a neutral, encyclopedic page aligned with Wikipedia policies
  • Provide the draft for factual review before submission
  • Submit the page and work with Wikipedia’s independent editors
  • Add eligible images, citations and authoritative cross-links after publication
  • Help correct or update existing pages using verifiable sources

Approval cannot be guaranteed. Wikipedia’s editors control whether a page is accepted, remains live or is changed in the future.

Wikipedia page creation and editing process covering eligibility assessment, source research, neutral drafting, review, editor submission and post-publication support

Influence What People Find About You on Reddit

Reddit threads frequently rank in Google and shape how buyers, investors and prospective customers evaluate a person, product or company. We build campaigns for two outcomes: balancing harmful Reddit search results and earning credible visibility in relevant communities.

Our Reddit campaigns can:

  • Audit Reddit threads ranking for your name, brand, product or service
  • Map relevant subreddits, search queries and discussion opportunities
  • Develop original, useful discussions suited to each community
  • Support reputation campaigns with comments, brand mentions and SEO
  • Build product awareness where people compare and recommend solutions
  • Track post uptime, Google rankings and visibility over time
  • Provide a dedicated account manager and custom campaign strategy

Community fit matters. Reddit users and moderators control what remains live, so campaigns must respect subreddit rules, tone and expectations.

Reddit management campaign paths for reputation management and community marketing, supported by audit, subreddit mapping, content creation, campaign support, tracking and refinement

Our Software

Our proprietary tools are designed to help take control of your online reputation. You can purchase them individually, or they come FREE with one of our service plans.

With our online monitoring software, RepuSure, you can get a clear picture of all the positive and negative content that can impact your online reputation.

Our proprietary reputation monitoring software is included with all services agreements. It allows you to:

  • Visualize and track your search results
  • See daily screenshots and tracking of search engine rankings
  • Receive weekly emailed reports about your online reputation
  • Monitor media from millions of online sources

RepuSure Reviews

Take the stress and manual work out of managing customer reviews. RepuSure Reviews monitors new feedback, alerts you to potential problems, helps challenge eligible harmful reviews and uses AI to create professional responses—while helping more happy customers share their experiences.

  • Catch damaging reviews sooner
  • Generate professional AI review replies
  • Track ReviewShield removal activity
  • Get more reviews from happy customers
  • See your ratings and progress in one place

Our Team

Online Reputation Strategists

Our in-house online reputation strategists are experts at devising and executing campaigns that improve search engine results for individuals and businesses, ensuring only your positive assets rise to the top.

Technical Search Engine Optimizers

Our team of experienced SEO technicians are constantly learning new and cutting-edge techniques to increase your online visibility, suppress your negative content, and strengthen your digital presence.

Traditional Public Relations Experts

Our team also includes skilled public relations and communications professionals who manage media relations, develop strategy, and help secure positive coverage.

Why Choose Us

Effective Strategies

We build effective plans that get results. From removing negative content to creating positive material, optimizing your online profiles, and managing your social media accounts—we can help you build and maintain a strong and beneficial online presence.

Personalized Solutions

Each of our service bundles and packages are customized to meet the unique needs of every individual and business we work with. We don’t believe in one-size-fits-all reputation management. We believe that a highly customized approach is more effective at delivering lasting results.

A Trusted Name

Headquartered in Toronto, Canada, we have been providing reputation management services for more than a decade. We have successfully helped thousands of individuals and businesses take control of their public image and strengthen their online presence.

Latest Resources

Client Testimonials

As the founder and CEO of a successful transportation company, I employ a large number of people. Inevitably, a few of them become unhappy with their circumstances. A few months ago, I discovered that one had left reviews on Glassdoor and Indeed complaining about certain aspects of my company. The reviews were factually inaccurate and unfair, but they were gaining traction and I was worried that they might negatively impact the pool of potential applicants for new job openings. That’s why I retained Reputation.ca to help me with my online reputation management. They got to work on my problem immediately, and the next time I checked Glassdoor, the offending reviews were completely buried! Now I know that new applicants will see a balanced and accurate view of my company.

I’m a college professor. After being accused on Reddit of an unsavoury act that I did not commit, I was at a loss for how to deal with the situation. A colleague of mine recommended consulting with Reputation.ca to see if they could do anything about my problem, as they specialize in online reputation management. I’m very glad I did. Somehow, they managed to get the offending post flagged and pulled off Reddit. This company knows how to get things done!

The marketing company I run started getting review-bombed by a very old customer who still carries a grudge about something that happened 8 years ago. I found out about this during a routine search of my company’s name on Google Reviews—that’s when I realized that this person was dedicating a good portion of their time to dragging our good name through the mud. After doing some research, I concluded the best way to combat this was to retain an online reputation management service, and among those, Reputation.ca stood out. They created a customized campaign designed to solve my specific problem, and did it ever! Working with Reputation.ca was one of the best business decisions I made this year.

It was brought to my attention that some malicious party started to post fake, negative reviews about my dental clinic on Facebook, Google Reviews, etc. My front desk coordinator and I went through our records with a fine-toothed comb, and sure enough this person had never made an appointment with us, much less received dental treatment—contary to what these ‘reviews’ claimed. Even though the reviews were illegitimate, I was worried it might hurt the clinic’s image. That’s why I made the call to Reputation.ca, so they could assist us with online reputation management. They analyzed the situation, made a series of recommendations, and came through expertly. They pushed the fake reviews were way down on all of our search engine results.

I work for the marketing department of a highly respected law firm in Southern California. Until recently, we proudly maintained a 5-star rating on our Better Business Bureau profile—that is, until someone posted a complaint. After reviewing it, it became very clear that the poster had our firm confused with another one that has a similar name and it was all an innocent misunderstanding. But still, if potential clients didn’t look at it closely, it would seem that the person was talking about us. We had to get that complaint taken care of. I scoured the internet looking for a company who could do the job and found Reputation.ca, an online reputation management company based in Toronto. They assured us that they could deal with the issue, and they were true to their word. We are very satisfied with their services.

I have a very unique name. For most of my life, it hasn’t really been an issue. However, because of my position with a prominent energy company, I was named as a co-defendent in a frivolous and defamatory lawsuit last year. From that point onward, whenever someone searched my name on Google, the first thing that popped up were the court documents pertaining to that lawsuit. It was a problem I needed fixed. Reputation.ca was able to do that for me using their proprietary methods of online reputation management. It’s an impressive and commendable organization.

I’m a real estate developer in a large, west coast city, and sometimes the properties I develop can make certain individuals or interest groups upset. There are a whole host of reasons why this might happen, but the bottom line is that one such complaint on Facebook started to get a large amount of views and other people sub-commenting. I hired Reputation.ca to help me deal with the issue, as the comment’s momentum had the potential to negatively impact my business. The wealth of options that Reputation.ca offers in terms of online reputation management is extensive. Not only did they audit and update my existing social media profiles for search engine optimization, they also created new ones and planned out a campaign that included blog posts, third-party and backlinking articles, interviews in high profile publications, and even the construction of a brand new website. It was comprehensive and high-quality work.

My cardiology clinic, as well as one doctor in particular who works with us, had our ratings downgraded on RateMDs. One of his new patients came to him with a rare, pre-existing heart condition. The doctor did his best to administer treatment, but as is the case sometimes in the medical field, there was nothing that could be done. Unfortunately, a member of that patient’s family did not accept that the situation was unavoidable, and left what could only be described as an online rant blaming the doctor and leaving him a one-star rating, including my clinic’s name several times in the process. Because of the popularity of RateMDs among the public, I knew this might cause some trust issues, groundless though they may be. After exploring the major online reputation management companies, I settled on Reputation.ca in large part because of their record for helping other medical clinics. Only a short amount of time after they set to work, the rating of both the doctor and my clinic were back to where they were before—which is to say much higher than average.

As one of the best-known family law practitioners in my city, I deal with a lot of acrimonious divorces and high-conflict custody battles. Invariably, when I’m effective at protecting the interests of my clients, the other party can become embittered and decide to blame me just for doing my job well. Although it’s rare, sometimes they also try to defame me and my practice online. Recently, I discovered a series of bad faith reviews on TrustPilot which I traced back to the ex-spouse of a former client and I wanted to make sure that these were suppressed. Reputation.ca did an excellent job in this respect, employing a full-service campaign of online reputation management. Now I know who to call if anything like that ever happens again.

I’m the sole proprietor of a newly-established accountancy in Ottawa, and I’m sad to say that one of my competitors started bad-mouthing my business on the Ottawa subreddit, as well as on Google Reviews. It was an underhanded attempt to diminish my professional standing and protect his own firm from legitimate competition, and it was totally unexpected. I wasn’t really sure how to handle it. I tried responding to the comments myself, but that strategy wasn’t working. Luckily, a good colleague of mine turned me on to Reputation.ca. The company has more than a decade of experience in the field of online reputation management and knew exactly how to handle my case. Within a few months, there were barely any traces left of the malevolent comments! It’s a liberating feeling to finally stop worrying about that issue and re-focus my attention on building my new business.

Faq Image

Frequently Asked Questions

What is Online Reputation Management (ORM)?

Online Reputation Management (ORM) involves monitoring, managing, and improving how your brand or individual reputation is perceived online. It includes addressing negative feedback, promoting positive reviews, and ensuring a favourable online presence.

Why is Online Reputation Management important for businesses?

ORM is crucial because most customers research a brand online before making a purchase decision. A positive online reputation can help build trust, attract more customers, and improve revenue, while a negative reputation can drive customers away.

How does Online Reputation Management work?
ORM involves tracking online mentions, managing reviews, creating positive content, and responding to negative feedback. This ensures that the most favourable and accurate information about your brand appears prominently in search results.
What tools are used for Online Reputation Management?

Common ORM tools include:
Google Alerts: To track online mentions.
Hootsuite: For social media monitoring.
Reputation.com: For sentiment analysis and review management.
Text: For managing local business listings and reviews.

How can Online Reputation Management benefit small businesses?

ORM helps small businesses build credibility, attract local customers, and compete with larger brands by maintaining a strong online presence and addressing customer feedback effectively.

What does an Online Reputation Management strategy involve?

An effective ORM strategy includes monitoring brand mentions, engaging with customers on social media, responding to reviews, suppressing negative content, and creating high-quality, positive content.

How long does it take to see results from Online Reputation Management?

ORM is a continuous process. While some improvements, such as addressing negative reviews, can show results quickly, achieving long-term reputation improvements may take weeks or months, depending on the extent of the issues.

What are Online Reputation Management services?
ORM services are professional solutions offered by companies to help monitor, protect, and enhance a business’s or individual’s online reputation. These services often include review management, SEO, and crisis response.

Our Process

Step 3 of the reputation management process at Reputation.ca

How Much It Costs

Please call or email us at any time to speak with a friendly representative who can answer your questions and provide you with a firm quote.

We also offer an instant quote tool to give you an idea of the cost of getting the results you need. OR the cost of our services.

Get An Instant Quote To Fix Your Reputation

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